HOW MUCH SUCCESSFUL THE TRADITIONAL STRATEGY-MAKING MODELS IN THE CONTEMPORARY STRATEGIC ENVIRONMENT?: THE ANALYSIS OF THE ENDS, WAYS AND MEANS FORMULA
HOW MUCH SUCCESSFUL THE TRADITIONAL STRATEGY-MAKING MODELS IN THE CONTEMPORARY STRATEGIC ENVIRONMENT?: THE ANALYSIS OF THE ENDS, WAYS AND MEANS FORMULA

Summary/Abstract: Strategy-making is a multi-dimensional and multi-faceted process.It encompasses interrelationships among and within parties and the strategic environment at different levels, and incorporates a series of actions and reactions into a strategic plan. The deep consideration of interrelations and the length of the calculus of interactions affect the outcome, a strategy.New era has brought new requirements to strategy-making. Globalisation, technological advancements and unsettled global order after the collapse of the Soviet Union are new phenomena that have increased the level of uncertainty, complexity and ambiguity. The ‘old’ model and methods of strategy development are increasingly becoming inadequate to address the challenges associated with the modern strategic enviornment. Even carefully crafted classical strategies may become obsolete in a short period of time in today’s fast-paced world.These modern phenomena have raised criticism to existing concepts and models as strategies continue to fail. Current strategy-making model and concepts are required to be investigated in dept in order to understand if addressing especially the hybrid constructed challenges of the modern strategic environment would be possible by traditional strategies.

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