İşletme Rekabetinde Stratejik Esneklik, Çevresel Türbülans, İşletme Yetenekleri ve Performans Arasındaki İlişki: Ankara İlindeki Dört-Beş Yıldızlı Otel İşletmelerinde Araştırma
The Relationship Between the Strategical Flexibility, Environmental Turbulence, Business Competencies and Performance in Business Competition: Research in Four-Five Star Hotels in Ankara

Summary/Abstract: Purpose – In this research, it was aimed to empirically research the relationship between the strategical flexibility, environmental turbulence, business capabilities and performance in business competition. Design/methodology/approach – The research was conducted in four and five-star hotel establishments in Ankara and the obtained data were analyzed by partial least squares method. Findings – According to the findings as a result of the analysis, it was observed that there is a positive relationship between business capabilities and business performance, and a positive relationship between environmental turbulence and strategical flexibility. For this reason, the research model was confirmed by approving 3 hypotheses that were proposed in the research.

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