Tüketicilerin Kompulsif Satın Alma Davranışını Etkileyen Faktörler: Bir Uygulama
The Factors Effecting Consumers’ Compulsive Purchasing Behavior: An Application
Author(s): Cevat SÖYLEMEZ, Mehmet Ozan KARAHANSubject(s): Behaviorism, Marketing / Advertising, Socio-Economic Research
Published by: Orhan Sağçolak
Keywords: Compulsive buying; Materialism; Post purchase regret;
Summary/Abstract: Purpose – The main purpose of this study is to determine the variables that affect consumers' compulsive buying behaviors. In this context, the effects of materialism, self-esteem and peer variables on the compulsive buying behavior of consumers were investigated. In addition, the effect of compulsive buying behavior has been tried to be revealed on post purchase regret. Design/methodology/approach – Relational research model was used in the study. The data were collected by online and face-to-face questionnaire using easy sampling method. The population of the this research is the largest consumer from 18 years in Turkey. A total of 341 valid data were analyzed. Structural equation modeling was used to analyze the data and test the hypotheses proposed.
Journal: İşletme Araştırmaları Dergisi
- Issue Year: 11/2019
- Issue No: 3
- Page Range: 1961-1975
- Page Count: 15
- Language: Turkish
