The Determinants of Taiwanese’s Employment and Entrepreneurial Intention in Mainland China
The Determinants of Taiwanese’s Employment and Entrepreneurial Intention in Mainland China

Summary/Abstract: Strengthening cross-strait exchanges and cooperation, and expanding the breadth and depth of Taiwanese employment and entrepreneurship in mainland is one of the main themes of cross-straits economic and cultural exchanges. This paper applied questionnaire survey to analyze the intention of Taiwanese for employment and entrepreneurship in mainland China and its influencing factors. The results show that, in general, Taiwanese are willing to work and start up in the mainland China. In addition, the greater the attractiveness of the mainland, the stronger the core competence, and the higher cognition of mainland China, the greater the intention of Taiwanese for employment and entrepreneurship in mainland China. Finally, based on the analysis, this paper puts forward some suggestions for Taiwanese to go to the mainland for employment and entrepreneurship.

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