Social Customer-Oriented Technologies in the Tourism Industry: An Empirical Analysis
Social Customer-Oriented Technologies in the Tourism Industry: An Empirical Analysis
Author(s): Raisa Kozhukhіvska, Оlena Sakovska, Oleksandr Shpykuliak, Svitlana Podzihun, Olga HarbarSubject(s): Social Sciences, ICT Information and Communications Technologies
Published by: UIKTEN - Association for Information Communication Technology Education and Science
Keywords: management; enterprise; consumer behavior; customer orientation; customer orientation index;hospitality industry;
Summary/Abstract: This article examines the peculiarities of application regarding the social customer-oriented technologies in the modern Ukrainian society which are exemplified by the tourist enterprises.The specifics of the study are based on the definition of values measuring the customer orientation of the enterprise. The basic elements are defined on the analysis of the application and the methods comprising social customer orientation by tourist enterprises: values and behavioral practices of employee, business processes, and strategic business orientation.The results of empirical research provide an assessment of the compliance respecting the ideas of managers and customers within tourist enterprises regarding the most important social customer-oriented technologies.
Journal: TEM Journal
- Issue Year: 8/2019
- Issue No: 4
- Page Range: 1371-1383
- Page Count: 13
- Language: English