TÜKETİCİ-MARKA İLİŞKİSİNDE MARKA AŞKININ ROLÜ ÜZERİNE BİR ARAŞTIRMA
A RESEARCH ON THE ROLE OF BRAND LOVE IN CONSUMER-BRAND RELATIONSHIP

Summary/Abstract: Importance of concepts such as business, lead, acquiring, acquiring, selecting new customer, inevitably, brand love Brand love, focused and brand interactive emotional behaviors Brand or product oriented love oriented, like in interpersonal relationships and emotional commitment process Looking for. The consumer is now able to make purchases, taking into account the emotional satisfaction of the issue of product features or elimination of services. This is also a vital priority of brand love emerges. We expect the consumer and brand to be open to innovation by keeping pace with the occasional presence of being solid and finding its target more secure than competing brands. The aim of the study is to investigate the role of brand love in the establishment of brand love.

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