POPULARNOŚĆ UNIEJOWA NA TLE MAŁYCH MIAST REGIONU ŁÓDZKIEGO ORAZ KONKURUJĄCYCH Z NIM UZDROWISK
POPULARITY OF UNIEJÓW AGAINST OTHER SMALL TOWNS AND SPA RESORTS IN ŁÓDŹ REGION

Summary/Abstract: The article examines the popularity of Uniejów and other small towns and spa resorts with a similar profile within the boundaries of the voivodeship of Łódź. The popularity was measured by the number of searches for each of these towns via the Google search engine. In addition, an analysis was made of season-connected changes in looking up Uniejów on the Internet, and the results were compared with promotional actions implemented by the Municipal Office. The findings indicate that Uniejów is the best known settlement in the group of small towns of Łódź region and,considering its potential and length of functioning, a major spa resort.

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