The Characteristics of Bulgarian Reward-Based Crowdfunding Campaigns
The Characteristics of Bulgarian Reward-Based Crowdfunding Campaigns
Author(s): Nevena DobrevaSubject(s): Economy, Business Economy / Management, Financial Markets
Published by: Съюз на учените - Варна
Keywords: reward-based crowdfunding; crowdfunding campaigns; incentives; rewards
Summary/Abstract: Reward-based crowdfunding is the most popular method for acquiring financial resources directly from potential users. Bulgarian entrepreneurs and small companies have the opportunity to search for funding from international online communities that are active in the biggest reward-based crowdfunding platforms as Kickstarter and Indiegogo. The proposed paper aims to examine the current state and characteristics of the Bulgarian campaigns in Kickstarter, to identify success factors for generating funds and give directions for better performance of Bulgarian entrepreneurs in reward-based crowdfunding.
Journal: Известия на Съюза на учените - Варна. Серия Икономически науки
- Issue Year: 8/2019
- Issue No: 1
- Page Range: 174-182
- Page Count: 8
- Language: English