Зміст і функції ораторського мистецтва в сучасному суспільстві
Content and Functions of Oratorical Art in Modern Society

Summary/Abstract: The purpose of the article is to find out the content of oratory as a sociocultural phenomenon and its functions in modern society. The methodology of the research is based on the use of the socio-cultural approach, which makes it possible to analyse the oratory as a socio-cultural phenomenon through the prism of civilizational changes in social life. The scientific novelty of the article is to find out the content of rhetoric as a particular type of spiritual and practical activity and its functions in modern society. Conclusions. Speaking is part of the general culture of humankind, the culture of communication and speech, a particular kind of spiritual and practical and artistic and creative activity. The subject of oratory is the very person, its essence and being. Rhetoric in the modern society performs such social functions: communicative-cognitive, cultural-historical, axiological, ideological, emotional and psychological.

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