Специфіка використання метафори в дизайні ландшафту
The Specifics of Using Metaphors in the Landscape`s Design

Summary/Abstract: The purpose of the article is to study the metaphor as a means of forming the artistic expressiveness, its use in landscape design. The methodology consists of analyzing, synthesizing, comparing, summarizing the use of metaphor on the example of organizing gardens and parks of famous landscape painters of the world. Scientific Novelty. Study of international practice in the field of landscape transformation, modeling of the use of metaphor to positively change the qualities of urban space. It is revealed that in the process of metaphor a lot of semantic connotations are created, due to which the information is transmitted, both landscape and culture. Therefore, spatial and landscape metaphors have unconditional information value for the researcher. Conclusions. The metaphor is the universal means of solving design and artistic tasks, and it forms the basis of instrumental, ideologically-valuable, and culturally-linguistic positions. The metaphor allows you to penetrate the deep structures of the reality of the cultural landscape reality, creates a lot of semantic connotations and as a result, it is becoming the transmission of information.

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