СУЧАСНА МУЗЕЙНА КОМУНІКАЦІЯ В УКРАЇНІ ТА СВІТІ: СТАН І ПЕРСПЕКТИВИ РОЗВИТКУ
MODERN MUSEUM COMMUNICATION IN UKRAINE AND THE WORLD: STATE AND PROSPECTS OF DEVELOPMENT

Summary/Abstract: The purpose of the article is to highlight and comprehensively analyze the modern forms, channels, and tools of museum communication that promote adaptation of these socio-cultural institutions to productive activity in the conditions of the information society. Methodology. The methodology of the research was based on the organic set of modern basic scientific approaches (socio-cultural, systemic and interdisciplinary), principles (objectivity, comprehensiveness, determinism, continuity) and methods (system-structural, logical analysis, synthesis, generalization, updating). Scientific novelty. The scientific innovation of the work is to broaden the ideas about the perspective directions of the development of museum communication, based on the systematized representations of its leading forms, channels, and instruments by the authors.

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