РОЗВИТОК PR У СФЕРІ КУЛЬТУРИ: ДО ІСТОРІОГРАФІЇ ПИТАННЯ
DEVELOPMENT OF PR IN THE SPHERE OF CULTURE : TO THE HISTORIOGRAPHY OF THE QUESTION

Summary/Abstract: The purpose of the article is to study, based on the analysis of the works of foreign and Ukrainian scientists, a historiography of the development of such a phenomenon as PR in the sphere of culture. The methodology of the research is based on the use of analytical, systematic, historiographic and comparative methods of analysis, which allows to identify the main stages and characteristic features in the development of the historiography of the PR phenomenon in the sphere of culture on the basis of studying both the foreign body of work and domestic research. Scientific novelty of the work is that for the first time the essential scientific actions on the development of PR activity in the sphere of culture through their historiographic analysis and determination of common trends of foreign and domestic research are summarized.

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