THE REALITY OF TEHNOLOGY ACCEPTANCE AND SOCIAL MEDIA
THE REALITY OF TEHNOLOGY ACCEPTANCE AND SOCIAL MEDIA
Author(s): George-Cristian NISTORSubject(s): Economy, Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Editura Tehnopress
Keywords: audience; on-line; social media; marketing communications; consumer behavior; engagement; web 2.0;
Summary/Abstract: Social media is currently an evolving “wave” in business marketing. Marketers are beginning to drive the use of social media as a component in their marketing strategy and campaigns to reach out to customers and fans. Among the sub disciplines of marketing that may utilize social media include promotions, marketing intelligence, sentiments research, public relations, marketing communications and product and customer management. However, these methods often lack the depth of information needed to understand why people engage in certain behaviors. This paper will explore recent examples of types of on-line participation and classifications.
Journal: Journal of Public Administration, Finance and Law
- Issue Year: 2018
- Issue No: 14
- Page Range: 129-136
- Page Count: 8
- Language: English