Strategie internacjonalizacji polskich przedsiębiorstw budowlanych
Strategies for Internationalization of Polish Construction Companies
Author(s): Iwona PosadzińskaSubject(s): Economy, Business Economy / Management, Financial Markets, Marketing / Advertising
Published by: Społeczna Akademia Nauk
Keywords: internationalization; construction companies; market development strategy
Summary/Abstract: The article contains an analysis of the concept of development strategies of Polish enterprises built by market development outside the home country. The adopted ob-jective and method of internationalization may refer to several basic options – ethnocen-tric, polycentric, global and dual strategies. Statistical analysis of construction and assem-bly production outside Poland indicated an upward trend in this respect and the dominan-ce of the European Union market.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 19/2018
- Issue No: 4.1
- Page Range: 243-255
- Page Count: 13
- Language: Polish