Рок пророк – българският рок и метъл на хартия и онлайн
Rock prophet – bulgarian rock and metal on paper and online

Summary/Abstract: The report focuses on the presentation of Bulgarian rock and metal in specialized media. It accentuates metal. Rock is included as the music, which metal is a part of and as a comparison. To what extent are Bulgarian performers included, compared to international ones? How do the two types of media cover events? Do they have a specific “metal” vocabulary? Which are the primary genres and media images? The text attempts to answer these questions and outline the differences in print and online media. The additional ways to present content online are addressed. The text analyses primarily “Pro-Rock” magazine and two websites – Metal Hangar 18 and We Rock. Non-specialized media is included briefly for comparison, as well as to outline specifics of rock and metal media, related to their characteristics and target audience.

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