Incentives and Inhibitors of Sustainable Consumption:
A qualitative study among Urmia informants
Incentives and Inhibitors of Sustainable Consumption:
A qualitative study among Urmia informants
Author(s): Sara Karimzadeh, Mohammad Abbaszadeh, Eva KasparovaSubject(s): Sociology
Published by: Polskie Towarzystwo Socjologiczne
Keywords: sustainable consumption (SC); paradoxical sustainable consumption; incentives; inhibitors; social structure
Summary/Abstract: Sustainable consumption in Iran needs serious attention. The present study, using the qualitative approach,studies the status of sustainable consumption among Urmia citizens as well as the incentives and inhibitorsaffecting this behavior. The data was collected through semi-structured deep interviews. Data analysisshowed that the simultaneous effect of incentives and inhibitors of consumer behavior has led to the emergenceof a “Paradoxical Sustainable Consumption” among the informants. It means that on one hand, individuals withhealth-oriented, economy-oriented, and nature-oriented incentives which are incentives of sustainable behaviorshow sustainable consumption behavior, but on the other hand due to informants’ dissatisfaction with institutionaland social structures that have a deterrent role in the formation of the sustainable consumption behavior they showan unsustainable consumption pattern.
Journal: Polish Sociological Review
- Issue Year: 208/2019
- Issue No: 4
- Page Range: 477-492
- Page Count: 16
- Language: English
