ГЛОБАЛІЗАЦІЙНІ КУЛЬТУРНІ ПРОЦЕСИ ТА ЇХ ВПЛИВ НА ФУНКЦІОНАЛЬНЕ ПРИЗНАЧЕННЯ НАЦІОНАЛЬНОЇ КУЛЬТУРИ
GLOBALIZATION CULTURAL PROCESSES AND THEIR EFFECT ON THE FUNCTIONAL APPOINTMENT OF NATIONAL CULTURE

Summary/Abstract: Purpose of the article is a definition of the essence of globalization cultural processes and analysis of their influence on the practical purpose of national culture. The methodology of the research is to apply general scientific methods of analysis, synthesis, comparative, which are used to study the historical, sociological, encyclopedic literature on the research problem; historical and chronological – to determine the historical stages of the development of globalization; empirical measurement method – for analyzing informational materials and documentation. The scientific novelty lies in the new wording of the concept of "cultural globalization" and the in-depth analysis of its impact on national culture.

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