ТИТРИ ТА АНІМОВАНА ГРАФІКА В КІНО ТА НА ТЕЛЕБАЧЕННІ
TITLES AND ANIMATION GRAPHICS IN MOVIES AND ON TV

Summary/Abstract: Purpose of the article is to analyze the functions of titles and animated graphics in cinema and on television, to reveal the peculiarities of their application in various audiovisual works and to determine the ways of its realization. The methodology of the study involves the use of visual analysis of cinema and TVproducts, which will allow understanding the essential functions of titles and animated graphics in modern audiovisual works. The scientific novelty of the research is that it contains the basic principles of the use of titles and animated graphics in various audiovisual works and their impact on the figurative solution of cinema and TV-products. Conclusions. Titles in cinema, besides the purely informational function, gradually began to bring emotional and semantic associations into a visual sequence of films, playing the role of a kind of graphic overture. Synthesis of titles and animations became animated graphics.

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