Трансформація культурних цінностей в епоху інформаційних війн
Transformation of Cultural Values in the Era of Information Wars

Summary/Abstract: The purpose of the article is to clarify the specifics of the transformation of cultural values in the era of information wars. Research methodology by the method of induction, by the example of information-psychological operations and wars, the key role of culture in the purposeful informational influence is proved. The scientific novelty consists in identifying the relationship between the information and cultural space during standard and strategic information wars, as well as the rationale that the information aggressor, changing the information space, is gradually achieving changes in the cultural one. Conclusions. Changes in cultural values often occur as a result of strategic information wars. The impact on culture is primarily associated with the spread of unpretentious mass culture with certain ideological content. A mass culture is an effective tool of information warfare. Its advantages are that it not only makes a profit and in the most accessible form provides the necessary information, but also eliminates and replaces the values of national cultures, which makes the objects of information aggression vulnerable and weak. Mass culture products are distributed through the media, the Internet, variety, literature, cinema, computer games and the like. All these tools are very popular and accessible to the general population. With their help, alien cultural elements are integrated into the cultural environment of the object of aggression, are perceived as new, ―fashionable‖ and gradually replace or transform certain cultural components that are disadvantageous to subjects of information influence. Accordingly, changes in the culture of the object of information impact occur depending on changes in the cultural and information space. Purposeful changes in the cultural environment of the object of impact enable the information aggressor to correct the well-established beliefs, behavioral patterns, worldview. Therefore, to protect against information attacks, it is necessary to ensure the functioning of effective ways to protect your cultural space, including: an effective legislative framework with powerful mechanisms for the protection of cultural values, constant monitoring and analysis of external and internal information and communication sources, creating a positive reputation of the country, promoting production and development own cultural product.

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