БРАНД-СТРАТЕГИЯ И КОМУНИКАЦИОНЕН МЕНИДЖМЪНТ НА ОКРЪЖЕН СЪД – БУРГАС И РАЙОНЕН СЪД – БУРГАС
BRAND - STRATEGY AND COMMUNICATION MANAGEMENT OF THE DISTRICT COURT AND REGIONAL COURT – BURGAS (2018 – 2019)

Summary/Abstract: Brand-strategy and communication management implemented by the District and Regional Court in Bourgas in the period 2018 - 2019, builds the relations between the two courts with the citizens, the users of judicial services as well as the participants in the court processes. This will be the subject of this study. The measures that the two judicial institutions implement in their work are being monitored to improve communication and create a "brand vision". Is the scientific problem examined, is the court transformed as a "brand" in the mind of society. Do the two courts manage to create a „brand identity“ that is at the core of management, through dialogue and communication with target audiences.

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