The Perception of Lack of Security of Tourist in the Latacunga City and Its Impact on Tourism Demand
The Perception of Lack of Security of Tourist in the Latacunga City and Its Impact on Tourism Demand

Summary/Abstract: There are several reasons for traveling to a tourist destination, which depend on the personality and objectives, however a key factor while choosing and going on a trip is the risk and level of security provided, such as: physical (infrastructure), natural and human environment, as well as traveling area. That is why, it is important to determine human factors that contribute to the tourist’s perception of insecurity and violence in the city of Latacunga. Thus, the present investigation refers to the problem of tourists’ victimization and their fear going to the city due to its violence and danger. The approaches used were the following: quantitative, documentary, field, non-experimental, cross-sectional and exploratory, descriptive and correlational. The investigation results revealed that migration, violence, unemployment and tourist victimization are the reasons that trigger low tourism demand in the city. In this regard, the scientific information revealed that the image of insecurity that has the tourist of the canton and the perception of violence caused is simmering and pretty high.

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