YÖRESEL ÜRÜNLERDE SATIN ALMAYI ETKİLEYEN FAKTÖRLERİN BELİRLENMESİNE YÖNELİK BİR UYGULAMA ÇALIŞMASI: SİİRT İLİ ÖRNEĞİ
APPLICATION STUDY TO DETERMINE THE FACTORS AFFECTING PURCHASING IN LOCAL PRODUCTS: THE EXAMPLE OF SIIRT

Summary/Abstract: As a result of the population growth in the world and the socio-economic changes, changes in human needs, habits and tastes have also changed the consumption structure. This change manifests itself more particularly in food products based on agricultural and animal products. In recent years, the increase in imitation and adulteration in these products has caused consumers to become conscious. This shows that consumers are turning to local products that they think are relatively natural and giving priority to purchasing. In this study, it was aimed to determine the factors affecting the purchasing of local products and whether these evaluations differ according to the sociodemographic characteristics of the consumers. Data were collected from consumers living in the city centre of Siirt using the survey method.

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