Некоторые лексические и синтаксические реализации речевых стратегий и тактик в медиа-дискурсе (на материале русской и словацкой прессы)
Some lexical and syntactic realization of speech strategies and tactics in media discourse (on material of the Russian and Slovak press)

Summary/Abstract: The paper is devoted to an issue of lexical and syntactic realization of speech strategies and tactics in Slovak and Russian Media Discourse accenting journalistic texts. The study of communicative strategies and tactics is a very relevant area of modern linguistics. In this paper, a communicative strategy is understood as a general plan for a comprehensive speech impact on an addressee with the goal of forming (or transforming) his picture of the world. Communicative tactics are interpreted as particular ways, methods and means of implementing the overall strategic plan. The article discusses the implementation of the following means of expressing the speech tactics of modern Russian and Slovak media discourse: 1. The syntactic means of expressing a subjective modality; 2. Solidarity tactics or opposition tactics; 3. The tactics of detailing, or a detailed description in opposition with tactics of saving speech effort (the method of semantic coagulation); 4. Means of expressing the tactics of speech simplification in opposition with the tactics of intentionally complicating the utterance; 5. Tactics of updating the main information in the opposition with the tactics of a veiled statement; 6. Rhetorical tactics. In the last part, some conclusions of presented problems are drawn.

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