The Social Construction of a Postmodern Industry: the Wedding-Planning
The Social Construction of a Postmodern Industry: the Wedding-Planning

Summary/Abstract: A personal event, such as onomastics, marriage, anniversary of important events in life, etc., facilitates the creation of a personal brand through which the individual is favorably exposed to the close persons transformed into an audience who receives a message about the person's existence and insertion in his / her social environment , allowing the individual to create and maintain a public image of their close friends. The phenomenon of the industry development of private events, including the wedding, from the perspective of commercialization of private life, is analyzed as a result of the post-industrial society. Deprivation and marchetization of domestic activities is one of the most important elements of emancipation of women who no longer have to carry out unpaid domestic activities but also to modernize the family, breaking apart from the extended family and externalizing the support function.

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