МОТИВАЦИЯ НА СЛУЖИТЕЛИТЕ ЧРЕЗ ИГРОВИЗАЦИЯ
MOTIVATION OF EMPLOYEES THROUGH GAMIFICATION
Author(s): Ivaylo DargovSubject(s): Social Sciences, Economy, Psychology, Social psychology and group interaction, Organizational Psychology, Socio-Economic Research
Published by: Бургаски свободен университет
Keywords: gamification; employee motivation; work satisfaction; loyalty
Summary/Abstract: This article presents the gamification as a new, but useful instrument for building employee motivation, increasing work satisfaction; improving corporate image and affiliate loyalty in sustainable manner.
Journal: Годишник на Бургаски свободен университет
- Issue Year: XL/2019
- Issue No: 1
- Page Range: 349-355
- Page Count: 7
- Language: Bulgarian
