UPOTREBA ANGLICIZAMA U TELEVIZIJSKIM REKLAMAMA
THE USE OF ANGLICISMS IN TELEVISION PROGRAMMES
Author(s): Sandra D. Stefanović, Marija MijuškovićSubject(s): Media studies, Applied Linguistics, Evaluation research, Marketing / Advertising
Published by: Filološki fakultet, Nikšić
Keywords: English; television commercials; anglicism;
Summary/Abstract: In this paper, the comparative analysis of the use of anglicisms in television commercials will be presented on the example of four television channels of the former Yugoslav republics, such as, PINK, HRT1, HRT2, OBN, ATLAS. The aim of our research is to show how much each language ( Serbian, Croatian, Bosnian and Montenegrin) is open for the use of anglicisms. According to the changes in these languages ,who used to have one common language- Serbocroatian, we will try to clarify functions and aims of television commercials.
Journal: Folia Linguistica et Litteraria
- Issue Year: 2015
- Issue No: 12
- Page Range: 39-50
- Page Count: 12
- Language: Serbian