The Role of Active Tourism and Physical Activity in the Travel Habits of the Hungarian Population. The Results of a Representative Survey
The Role of Active Tourism and Physical Activity in the Travel Habits of the Hungarian Population. The Results of a Representative Survey

Summary/Abstract: Tourism, on the one hand, is one of the most dynamically growing industries of the 21st century and on the other, it is a phenomenon affecting a large ratio of society. Parallel with the formation of total tourism the tourism researchers also intend to gain complex information on the different factors of this complex system. Out of these research fields, the survey of consumer habits and attitudes towards tourism plays a highlighted role. Taking into consideration the importance of the investigation of these trends, the authors and a research team carried out a representative survey in 2018 in Hungary in order to understand and analyze the attitudes towards tourism related to the population of Hungary. The present study attempts to analyze the consumer habits during the holiday/travel activity paying special attention to the physical activities of the Hungarian population during their touristic activities. So the major aim of the study is to give a detailed picture of the attitude of the Hungarian tourists towards physical activity and so the importance of being active during the holidays. The study represents the first findings of this research where we tried to understand the major motivations for being active or inactive during the holidays based on the five mentioned variables. The main findings of this attitude survey proved that in general active tourism serves as a considerably important motivation during holidays for the Hungarian citizens and also that there are important differences among the consumer habits during the holiday/travel activity paying special attention to the physical activities of the Hungarian population during their touristic activities. As one of the novelties of the research we have to highlight that the differing consumption behavior of the certain generations is well known and researched, but the survey of the tourism consumption and its differences is a less researched area in the Hungarian academic world. The most important novelty of the present paper is that, as far as the authors understand, there has been no such representative investigation carried out in Hungary before, so the published results can be useful not only for the academics but also for the decision-makers of tourism development in the country. We also recommend this work as the basis for market segmentation initiatives in terms of active tourism in Hungary.

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