The influence of social media marketing on customer satisfaction in hospitality industry
The influence of social media marketing on customer satisfaction in hospitality industry

Summary/Abstract: The purpose of the study is to examine the factors influence of Social Media Marketing on Customer satisfaction in Hospitality Industry an integrated research model has been developed by combining the principal factors from the existing literature. The factor influencing consumer Satisfaction Are Reviews & Ratings, Blogs, Banner Advertisement’s, Brand Communication’s The reliability and validity of the variables are tested by using exploratory factor analysis and the related hypotheses are tested by regression analysis for the data collected from 250 customers from luxury brands Hotels in Hyderabad, Telangana, India. The result indicates that there is significant and positive relationship between Ratings, Blogs, Banner Advertisement’s, Brand Communication’s source on Customer satisfaction in Hospitality Industry The results of the study will help the managers in formulating new strategies when entering into new market.

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