Tourism positioning in Bali
Tourism positioning in Bali

Summary/Abstract: Resident perceptions can have an increasingly important impact on the sustainability of a tourism destination. This purpose of this study was to examine the local resident’s perception of Bali, Indonesia and associated images of Bali as a tourism destination. With the rapid growth of tourism in Bali, it is important to benchmark resident’s perceptions in order to understand the area of strengths and weaknesses. This study utilized existing survey data that examined 221 Bali residents on how they perceived tourism development. With increasing access and usage of mobile technology, opportunities exist to connect traditionally disadvantaged residents with tourism related entrepreneurship activities as well as non-traditional competitive workforce development training programs. As the complexity of relationships among stakeholders increases in rapidly developing areas of tourism development, an understanding of the host-guest relationship is at the heart of sustainability, and among one of the most important assets for the sustainability of Bali as a tourism destination. Informed understanding can help facilitate resident participation, competitiveness, guide policy makers, and build an inclusive approach among local residents to ensure a positive quality of life.

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