On the term host: linguistic and media-historical aspects Cover Image

K pojmu moderátor: lingvistické a mediálně-historické aspekty
On the term host: linguistic and media-historical aspects

Author(s): Martin Adamec
Subject(s): Western Slavic Languages
Published by: AV ČR - Akademie věd České republiky - Ústav pro jazyk český
Keywords: host; media communication; radio; social communication; television

Summary/Abstract: This paper deals with selected linguistic and media-historical aspects of the term host in the sense of the professional title, which came into use in the Czech, respectively Czechoslovak media space,in the 1970s. The author first analyzes the developmental issues related to the introduction and stabilization of this term, then deals with the issue of its interpretation, which is currently not uniform. Therefore the author also offers his own definition, and in conclusion, to achieve complexity,compares the host profession with the other professions similar to hosting.

  • Issue Year: 102/2019
  • Issue No: 5
  • Page Range: 306-319
  • Page Count: 14
  • Language: Czech
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