IDEOLOŠKA POLARIZACIJA U GOVORNIM ČINOVIMA UNUTAR POLITIČKIH GOVORA
IDEOLOGICAL POLARIZATION IN SPEECH ACTS WITHIN POLITICAL SPEECHES

Summary/Abstract: Political campaigns often polarize relations between opposing political parties so as to emphasize their ideological differences. In the analysis of political discourse the concept of speech acts is important as they represent pragmatic units of text within which we can single out a number of polarization strategies aimed at achieving the ultimate perlocutionary goal in voters, and that is voting for a particular political option. The speech act theory by J.L. Austin and J.R. Searle as well as pragmatic theories by H.P. Grice and P. Brown and S. Levinson can help, but only up to a point, in interpreting political discourse, since they do not take perlocutionary effect into consideration. However, critical discourse analysis, advocated by N. Fairclough, R. Wodak, T. A. van Dijk and P. Chilton, some of its most prominent representatives, views language not only as a phenomenon in permanent interaction with society.

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