Wykorzystanie wiedzy e–konsumentów w zarządzaniu procesami innowacyjnymi
Use of E–Customer Knowledge in Innovation Processes Management

Summary/Abstract: The paper presents a concept of Open Innovation as a new paradigm of innovation management. The aim of the article is to present current models of open innovations based on the knowledge of the Internet societies based on the wisdom of crowds. The paper refers to the challenges in customers’ knowledge management resulting from growing importance of network and virtual communities, where consumer is perceived as a value co–creator and innovation source. Special attention has been paid to prosumption on virtual market. Prosumption is related with series of recent social changes, especially those associated with the internet, Web 2.0 and electronic business. Prosumption gives an opportunity to continuously creating innovative ideas and achieve higher profits by reducing costs for research and development and also to building a community of users. It's also a chance for greater success of innovation, because it directly customers define needs. Consumers become increasingly involved in the process of creating products and services, which to a certain point was the domain of companies and professionals. Enterprises are increasingly using the potential of consumers’ knowledge to build competitive advantage. The paper shows the possibilities offered by the crowdsourcing in the search for creative solutions to different business problems, new products, ideas and innovation.

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