Komunikacja działań z zakresu społecznej odpowiedzialności biznesu a kreowanie wizerunku firmy przez polskie przedsiębiorstwa
Communication Activities in the Field of Corporate Social Responsibility and Creating the Image of the Company

Summary/Abstract: The article is based on the domestic and foreign literature, case studies and the results of recent research on the communication of CSR in Poland. Analysis of the benefits to be gained from having a good reputation in the market motivates us to seek and take actions that allow you to build an image of socially responsible companies. Corporate identity is one of the most frequently cited strategic objectives of socially responsible companies. This can be achieved through constant communication between the company and its stakeholders. The hypothesis of this paper is that an adequate communication of CSR is an essential step in creating the image of a socially responsible company. The aim of this paper is to identify the optimal way to achieve this, a presentation and an indication of the actual state of the most common mistakes in Polish business practice.

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