Modele dystrybucji treści elektronicznych na przykładzie rynku e-booków
Distribution models of electronic contents on the example of e-books

Summary/Abstract: E-books can be distributed via Internet platforms according to two principal models. On one hand, a wholesale model can be applied, where e-books are sold to retailers at a wholesale price for further re-sale, the retail prices of which are freely set by the retailers. On the other hand, an agency model can be used, where the retailer acts as an intermediary in e-book sales and charges a commission from the publisher. Experiences of the US and European competition authorities show that application or change of the distribution model can have negative consequences in the area of competition law. This article presents the question of e-book distribution on the example of Apple and the world’s largest publisher of e-books.

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