Analiza klas ukrytych w badaniach satysfakcji studentów
Latent class analysis in student satisfaction surveys

Summary/Abstract: Customer satisfaction surveys are one of the most important issues treated in marketing research. To carry out this type of survey and analyse its results a researcher is required to have, inter alia, a vast statistics knowledge because this issue concerns not only a latent variable concept, but also methods of analysing variables whose values are measured using a non-metric scale. Therefore, the aim of this study is to characterize possibilities of using latent class models in customer satisfaction surveys because they fulfil all requirements that should be accomplished by an analysis of data gathered in satisfaction surveys and they also allow to model dependencies among latent variables. The empirical research, presented in the article, regarding measuring and analysing student satisfaction of a faculty at Wrocław University of Economics allowed to characterize application possibilities of one out of three main types of latent class models.

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