CSR a kryzys
CSR and the crisis

Summary/Abstract: The crisis is a test for enterprises on CSR. The crisis verifies if the enterprises’ declarations of being socially responsible are true and put into practice. The crisis means the end of false CSR limited to corporate community involvements because in a crisis enterprises do not have money for programs on image. However, they do not resign from the CSR strategy because it is their philosophy of management. Apart from a lot of negative consequences, this crisis has also one benefit; it may contribute to the development of true CSR. CSR will be more and more popular among both societies and enterprises because of the rising problems of the modern world.

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