Risk assessment among drivers via the Affect Misattribution Procedure (AMP)
Risk assessment among drivers via the Affect Misattribution Procedure (AMP)

Summary/Abstract: Based on noticing the limits of risk assessment measures in traffic research, we plan to adapt and use the AMP technique in order to measure the attitudes towards risk-taking in traffic. Our goal is to analyze the empirical relevance of two distinct methods of traffic risk investigation (the explicit approach vs. the implicit approach). A group of 47 drivers were assessed regarding their attitudes towards risk-taking behavior using the AMP technique, in which it is expected that images of speedometers showing different speeds will bias the judgments of Chinese characters, by positive or negative affective reactions. The results provide evidence on the use of AMP in order to assess attitudes to speeding. The uses of implicit techniques counterbalance the explicit measurement of attitudes, especially regarding the reliability of data that are not affected by social desirability of self-reported responses.

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