PERSUASIUNEA ȘI PARTICIPAREA POLITICĂ
Persuasion and Political Participation

Summary/Abstract: This study aims to highlight the way in which the use of social media in political communication generates a reconfiguration of the persuasive communication process of the political message. The main objective of the paper is to provide an understanding of the emerging role of social media in political participation, which is based on an empirical research of an exploratory nature, thus with inherent limits. The way in which the persuasive political message is adapted to the target audience under the conditions of social media use is investigated. More specifically, my research aims to answer the following questions: To what extent has the persuasive political message been transformed through the use of social media, as an expression of digitalization? To what extent have the ways of political communication changed with the use of social media (if they have changed)?

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