PRELIMINARY ANALYSIS FOR PLACE BRANDING AND PROMOTION OF THE WESTERN REGION OF SĂLAJ COUNTY, ROMANIA Cover Image

PRELIMINARY ANALYSIS FOR PLACE BRANDING AND PROMOTION OF THE WESTERN REGION OF SĂLAJ COUNTY, ROMANIA
PRELIMINARY ANALYSIS FOR PLACE BRANDING AND PROMOTION OF THE WESTERN REGION OF SĂLAJ COUNTY, ROMANIA

Author(s): Magor Kádár, István Benedek
Subject(s): Geography, Regional studies, Regional Geography
Published by: Universitatea Babeş-Bolyai
Keywords: destination branding; regional branding; place brand identity; tourism promotion;

Summary/Abstract: The current paper is part of a detailed case study on the methodologies and practical procedures behind the tourism promotion of the Western region of Sălaj County in Romania. The aim of the paper is to offer insights regarding the identification of possible place identity elements in order to develop a future destination branding strategy for the region, opening the door for developing tourism promotion or place branding plans. The first part of the paper gathers data from the region by fieldwork and desktop research, then summarises the most important place identity elements of the region, while the second part lists the possible forms of tourism, applicable to the region and elaborates a real data-based source paper suitable to develop a detailed tourism promotion plan based on this research.

  • Issue Year: 4/2019
  • Issue No: 1
  • Page Range: 50-72
  • Page Count: 23
  • Language: English
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