Stosowanie zasad usability w internetowych serwisach kurierskich
Application of the Usability Rules in Online Courier Services

Summary/Abstract: The development of the Internet influences more and more areas of human life. The majority of real-life, business activities have their equivalents in online services. At the same time, Internet users have more and more requirements towards these online services – not onlyin terms of web design and security, but also considering their features and usability. In fact,usability plays the major role on this matter. The users wish to find – in a fast and simple way –the products they need or to order a wanted service. In order to make it easier, the intuitive anduser-friendly websites are necessary. A more intelligible and attractive website increases the interest in the proposed offer and encourages users to stay on it longer. This in turn enhancesthe likelihood to make a transaction and to come back later. On the other hand, an inconvenientand unhandy website discourages the potential clients both from purchasing or ordering the service, and from the company as well. The usability assessment of a web application is a quite subjective matter. For some people the provided features can appear easy to use, but for many others it can still cause difficulties. All in all, there exists no method allowing – at least in an approximated way – to determine a measurable level of usability. To sum up, the vast majority of methods are based on users’ and experts’ opinions. The main objective of the paper is to analyse the courier website and specify the requirements connected with usability.

• Details
• Contents