Wirtualna rzeczywistość – potencjał wykorzystania w budowaniu relacji z klientami
Virtual Reality – The Potential to Use in Building Relationships with Clients

Summary/Abstract: Building customer relationships is a constant challenge for companies in all sectors.It is also the subject of continuous reflection resulting in new trends and concepts, and along with advancing computerization is also a field of searching for the possibility of using technology. This article provides an overview of current concepts and challenges related to the area of building customer relationships. Against this background, it presents an analysis of the possibilities created by virtual reality technology and then shows how the virtual reality can respond to the current challenges related to the formation of relationships with their clients by companies.

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