Music with stores: does it impact the Algerian consumer behavior?
Music with stores: does it impact the Algerian consumer behavior?
Author(s): Sabrina Elbachir, Lakhadar Adouka, Juliana HadjitchonevaSubject(s): Social Sciences, Economy, Education, Business Economy / Management, Higher Education , Accounting - Business Administration, Marketing / Advertising, Tourism, Human Resources in Economy, Business Ethics, Socio-Economic Research
Published by: Нов български университет
Keywords: Music; store atmospherics; consumer behavior; emotional states; approach/avoidance behaviour
Summary/Abstract: Music is one of the five variables of the store atmospherics. This research aims to test the impact of in-store music on consumer behaviour (emotional, perceptual and behavioural reactions). Following a literature review, hypotheses are formulated, and their validity is tested. Unlike the majority of previous studies, our research was conducted in a real store and not in an experimental context, with a convenience sample of 192 consumers. At the end of this empirical study, we confirm the impact of music on the emotional and behavioural reactions of Algerian consumers.
Journal: Годишник на департамент "Администрация и управление"
- Issue Year: 4/2019
- Issue No: 1
- Page Range: 296-315
- Page Count: 20
- Language: English
