Flash mob, jako forma komunikacji pomiędzy uczestnikami nowomedialnej społeczności oraz narzędzie zarządzania informacją (public relations) w organizacji otwartej, sieciowej i hipertekstowej1
A Flash Mob as a Form of Communication between the Participants of the New Media Community, and Also an Information Management Tool (Public Relations) In an Open and Hypertext Network Organization

Summary/Abstract: The subject of the study is the analysis of flash mobs in relation to networking (network society, network organization), hypertextuality, information management and the new new media.The main intention of the author is to develop and present her own classification of flash mobs, as well as a reflection about them in the context of hypertextual organizational communication, and in particular, information management (public relations). The article consists of two parts. The first is devoted to the definition of flash mobs and a smart mob and also the determination of the properties (characteristics) and the separation of the three types of performances. The second part contains case studies carried out on examples which correspond to particular categories of flash mobs.The summary of these considerations presents the benefits of using flash mobs in public relation activity and also the hypertextual structure of performances.

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