Oczekiwania nabywców finalnych dotyczące relacji łączących ich z oferentami
Expectations of Final Purchasers Concerning the Relations Between Them and Offerors

Summary/Abstract: The article has the theoretical-empirical character. The main goal of this work is definingthe meaning of relations between offerors and final purchasers and the role played by them in these relations. In the theoretical part the method of cognitive-critical analysis of literature is applied. It has allowed to identify the cognitive and research gap in the scope of analysing the final purchasers’ expectations on mutual relations with offerorsand expectations on offerors’ activities aiming to build mentioned relations. On the base of the literature analysis two research hypotheses are formulated. In the empirical part the method of questionnaire survey is applied (to gather primary data) and methods of statistical analysis (to check the research hypotheses). The results of this analysis show that there are statistically significant dependences between expectations concerningtime horizon of mutual relations and expectations concerning offerors’ activities aiming to build these relations. There are also statistically significant dependences between the first variable and the respondents’ opinions on the way of treating the purchasers by offerors. The both hypotheses can’t be rejected.

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