THE FAKE NEWS PHENOMENON IN THE SOCIAL MEDIA ERA
THE FAKE NEWS PHENOMENON IN THE SOCIAL MEDIA ERA

Summary/Abstract: The emergence and rapid development of social media has led to a radical change in the manner people communicate and get informed, driven by the fundamental characteristics of these tools: instant messaging, the possibility of viralisation, the high degree of interaction, unlimited access, and inexpensive information. The use of social media platforms, both for personal and professional purposes, has come to be a part of the everyday life of people globally. This dynamic and complexity of social networks allowed the configuration of new types of security risks and threats. Among them is the phenomenon of fake news, an old phenomenon, but with new valences in the context of the digital revolution. The present article proposes a conceptual analysis of the phenomenon by defining the fake news phrase, illustrating the mechanisms of functioning in the social media context and presenting some perspectives and directions of action of the companies that hold the main social media platforms as well as the ones of the European Commission.

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