Poziom zaufania do nowych modeli biznesowych opartych na koncepcji platformy współpracy wśród przedstawicieli pokolenia Z
The Level of Trust in New Business Models Based on the Collaborative Platform Concept Among Representatives of the Z Generation

Summary/Abstract: The concept of sharing economy and the collaborative internet platformsare among the most important economic and technological trends that will influence socio-economic development in the future. Confidence in technology,service providers and application providers are a key issue when making decisions about using such solutions. The aim of the paper is to assess trust and interestto use such tools. A survey method is used in the paper. The questionnaire was addressed to potential users from Z generation. The obtained result show that platform management, including the creation of a marketing strategy, requires more attention focused on building mutual trust between participants rather than strengthening confidence in the use of technology.

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