The Use of Modeling in the Process of Customer Return Management
The Use of Modeling in the Process of Customer Return Management

Summary/Abstract: Due to the economic situation, increased competition inside the market and more liberal policies of the European Union towards customers, customer’s returns in the supply chain are unavoidable and the best way to work against them is to manage them well. One of the most common reasons for the returns increase is the highest level of Internet sales, where the probability of returns is much higher and there is a huge risk that the product will not meet the buyer’s expectations. Nowadays, Polish companies still lack the awareness about what the reasons of returns are and what benefits they can bring to the company. To change this situation, researchers should explore this topic in their articles,and managers need to incorporate the return process into their overall strategy so as a result both sides – customers and company will benefit.

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