Analiza wpływu określonych czynników na decyzje zakupowe polskich e-konsumentów – badania ekspertów
Analysis of the Impact of Specific Factors on Purchase Decisions of Polish E-consumers – Expert Survey

Summary/Abstract: The article presents the analysis of the impact of specific factors on purchase decisions of Polish e-consumers (from experts’ point of view). The study was conducted on a group of five experts with extensive experience in trading via the Internet. The obtained result indicated that, in addition to such obvious factors as price, quality of goods or trust to the seller, the speed of delivery (including availability of stock "right away"), time of day (eg finishing time of online auctions), the detail of the product description and the opinions of other buyers are most important.

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