Strategia sustainability podstawą budowy zaufania do instytucji publicznych
Sustainability Strategy Base for Building Trust in Public Institutions

Summary/Abstract: What makes some organizations exist for many centuries, while others die as meteors? The most important element of the survival of the organization is its strategy, the building of which requires a huge challenge facing its management when creating the only, unique strategy for the organization. What should have a properly built organizational strategy? This question is difficult to answer. However, analyzing many publications, research results and my own observations, we can conclude that the most important element closely related to the survival of the organization in the long term, so called sustainability, is the confidence that the organization can get in the environment. Thanks to the strategy, which is a document prepared for both internal and external needs, the organization communicates to the environment not only its goals, but also how it will achieve these goals. It specifies what will be its success in several areas: economic, social and environmental. These dimensions give the strategy its profound meaning and indicate the range of activities undertaken, for which the organization must obtain not only capital, but also internal and external allies, without which it will not be able to survive. To achieve this effect the task of the organization is to obtain the trust. The aim of the article is to show how sustainability strategy helps to achieve the trust by public organizations.

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