Strategia pozycjonowania wizerunku miasta innowacyjnego jako element budowania jego przewagi konkurencyjnej
The Strategy of Positioning the Image of an Innovative City as Part of Building its Competitive Advantage

Summary/Abstract: One of the most recent criteria for the positioning of cities is their innovation. This feature refers to the concept of the “new economy”, an economy based on knowledge and learning organizations. It expresses a new look at the conditions and factors of urban development. Due to this new approach urban development is determined by the level of reorientation of the new factor of progress - innovation. Creating new ideas, solutions and products will decide about the future of cities, also about the future of their all associated stakeholders, both internal and external. Having an image of innovative city is undoubtedly a decisive factor for its competitive advantage. It has to be underline that achieving the status of innovative city is not an easy task, achieved by one-off action. It requires a long-term and consistent implementation of the strategy of image positioning.

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